R-SQUARED
Your Dedicated Partner in Unlocking the Power of CRM
Transform Your Customer Data into Meaningful Relationships.
Drive Growth Through Personal, Relevant & Valuable Interactions.
About Me
My name is Ryan Reznik
I am dedicated Senior CRM Manager with over 15 years of experience of leading successful customer relationship management strategies, involving the planning, execution and management of data-driven marketing campaigns across different marketing channels.
I have a proven track record of driving customer engagement and retention, through data-driven insights and targeted campaigns, maximising profitability and customer life-time value.
I am passionate about leveraging data and technology to deliver personalized and relevant customer experiences that drive business growth, success and customer loyalty.
Experienced
CRM Specialist
As a Senior CRM Manager, I have extensive experience in developing and implementing highly-engaging data-driven communications strategies across multiple channels and different sectors.
I have successfully used data insights, automation and segmentation to target different customers with tailored messaging aimed at boosting customer retention, driving loyalty and enhancing customer satisfaction.
I am passionate about leveraging data and technology to deliver personalised and relevant customer experiences that drive business growth and continued customer loyalty.
CRM 101
The core focus of any marketing strategy is to send the right messages to the
right target audiences, through the right channels, at the right times.
The ultimate objective of any marketing initiative is to drive consumer action
and satisfaction using data-driven insights, thereby reducing churn,
enhancing customer lifetime value, and maximising profitablity.
01
Segmented Customer Journeys
The Ask:
Conceptualise and implement a 2-year customer journey for 4x short-term insurance brands, with the aim of driving customer engagement, retention and conversion.
The Work:
Customer journeys were designed to engage customers at key moments across the policy lifecycle, using data and behaviour to deliver timely, relevant communication. Customers were segmented based on factors such as product ownership, risk profile, tenure and engagement, allowing tailored journeys that support upsell, cross-sell and win-back objectives. The journeys were automated, performance-driven and continuously optimised to balance customer value, retention and long-term profitability.
The Results:
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Uplift in renewal retention and reduced churn.
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Increased multi-product penetration and average policies per customer.
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Improved upsell and cross-sell conversion rates at key lifecycle moments.
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Higher engagement across CRM channels (open rate, CTR, journey completion.)
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Improved win-back conversion among recently lapsed customers.
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Reduced cost through automation and fewer outbound service interventions.
03
CRM Strategy
The Ask:
Plan and implement a CRM strategy aimed at driving app adoption, engagement and sales for a QSR brand.
The Work:
Focused on driving engagement and sales through fast, relevant and behaviour-led customer journeys. Using first-party data from app usage, orders, location and frequency, customers were segmented by visit behaviour, preferences and value. Targeted communications delivered timely offers, menu recommendations. Continuous testing of incentives, messaging and timing ensured communications balanced brand affinity with conversion, increasing visit frequency, average order value and overall customer lifetime value.
The Results:
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Increases in repeat visit frequency and reduced customer lapse rate.
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Uplift in CRM-driven sales and attributed revenue per campaign.
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Higher offer redemption and conversion rates from targeted journeys.
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Growth in average order value through upsell and bundle recommendations.
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Improved engagement across CRM channels (open rate, CTR, app engagement).
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Increase in active app users and identifiable first-party customers
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Improved customer lifetime value driven by frequency and spend growth.
Some examples of my client work
Portfolio
02
Customer Retention & Loyalty
The Ask:
Build loyalty and long-term engagement aimed at increasing sales and customer life-time value for several high profile alcohol brands.
The Work:
Using first-party data captured through competitions, events, website and lead generation, audiences were segmented by brand affinity, frequency and engagement level. Personalised journeys delivered relevant content, exclusive experiences, and targeted offers that encouraged repeat purchase and cross-brand exploration. Ongoing optimisation through testing and performance tracking ensured communications strengthened brand loyalty, increased purchase frequency and contributed to sustained growth.
The Results:
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Growth in opted-in CRM database and verified consumer profiles.
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Increased engagement across CRM channels (open rate, CTR, repeat interaction).
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Higher repeat purchase frequency and brand affinity indicators.
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Improved cross-brand participation among existing consumers.
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Increased redemption or participation in loyalty-led activations.
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Sustained uplift in customer lifetime value over.
04
Marketing Communications
The ask:
Implement a CRM communications plan targeting a large customer base for a global brand in the hospitality industry.
The Work:
Focused on delivering timely, personalised messaging across the customer lifecycle to drive both engagement and bookings. Using first-party data from reservations, stay history, preferences and on-property behaviour, guests were segmented by visit frequency, value, destination and intent. Targeted promotions were used to encourage repeat visits, upgrades and ancillary spend. Continuous testing and optimisation of messaging, timing and offers ensured communications remained relevant while maximising conversion and long-term guest value.
The Results:
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Increased booking conversion from CRM channels.
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Uplift in repeat stay rate.
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Higher than average booking value and upsell take-up.
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Improved engagement rates across email and app.
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Reduced lapse between stays.
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Overall growth in customer lifetime value.
Skills & Strengths
My skills, background and extensive experience have been applied to a range of different sectors. My strong analytical skills, attention to detail, and ability to communicate effectively with stakeholders at all levels make me well-equipped to take on any challenge. My proactive approach to problem-solving and my passion for delivering results sets me apart.
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Customer Relationship Marketing (CRM)
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CRM Development & Implementation
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CRM Strategy & Management
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Email Marketing Management
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Marketing Automation
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Customer Engagement & Retention
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Customer Acquisition / Lead Generation
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Campaign Strategy & Implementation
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Campaign Analysis & Reporting
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Database Management
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Data Segmentation & Analytics
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Channel Testing & Optimisation
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Strategic Planning
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Market Research
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Competitor Analysis
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Benchmarking & Best Practices
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Business Trends & Opportunities
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Relationship Management
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Team Leadership
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Vendor Management
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Marketing Platforms (Salesforce Marketing Cloud, Marketo, Braze, Klaviyo, Mailchimp)
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Reporting & Insights
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BI & Reporting tools (Tableau, Power BI, Google Analytics, Looker Studio, Qlikview)
Clients
I've worked with many diverse Clients and Partners from various different industries, helping them to connect, engage and retain their customers and grow their businesses.
Industries
I've partnered and worked with some of the most well-known and respected brands across a variety of industries, including Retail; FMCG; Insurance; Hospitality; Automotive; Alcohol & Entertainment.
RETAIL
FMCG
INSURANCE
FOOD & BEVERAGE
AUTOMOTIVE
ENTERTAINMENT
HOSPITALITY
ONLINE BETTING
