Welcome!

Welcome to my Personal Website.
Here you can find out more about my Portfolio of work,
my Background & Experience, the Clients I have worked with,
and the Industries I have worked in.

About Me

My name is Ryan Reznik

I am dedicated Senior CRM Manager with over 15 years of experience of leading successful customer relationship management strategies, involving the planning, execution and management of data-driven marketing campaigns across different marketing channels.

I have a proven track record of driving customer engagement and retention, through data-driven insights and targeted campaigns, maximising profitability and customer life-time value.

I am passionate about leveraging data and technology to deliver personalized and relevant customer experiences that drive business growth, success and customer loyalty.

CRM 101

The core focus of any marketing strategy is to send the right messages to the right target audiences, through the right channels, at the right times.

The ultimate objective of any marketing initiative is to drive consumer action and satisfaction using data-driven insights, thereby reducing churn, enhancing customer life time value, and maximising profitablity.

My Portfolio

Some examples of the work I've done for different Clients across different Industries.

Customer journeys

The ask:
Conceptualising, implementing and managing customer journeys targeting different customer segments.

The objectives:

Segmenting and analysing customers according to demographics, product and lifecycle stage.
Implementing an omni-channel strategy to support campaign objectives.
On-boarding and nurturing new customers during their first 60 days to reduce new customer churn.
Engaging and retaining current customers at key points in their lifecycle to reduce current customer churn.
Cross-selling new products at key points during the customer journey.
Reactivating churned customers at key points after cancellation.
Reporting | Analytics | Insights | Recommendations
Testing | Learning | Optimisation | Iteration

CRM Strategy

The ask:
Conceptualising, implementing and managing CRM strategies to address key business issues.

The objectives:

Increasing engagement and top-of-mind awareness through regular communication.
Setting up automated emails that are triggered during different times during the customer lifecycle.
Communicating brand values and benefits to build brand equity.
Upselling active customers | Cross-selling different products and services | Reactivating lapsed or dormant customers.
Reporting | Analytics | Insights | Recommendations
Testing | Learning | Optimisation | Iteration

Customer loyalty

The ask:
Building loyalty and long-term engagement aimed at increasing sales and customer life-time value.

The objectives:

Segmenting and analysing customers according to purchase history, purchase frequency and membership status.
Analysing available data and garnering insights to refine and inform the strategy.
Driving increased sales from both existing and new customers .
Upselling and cross-selling new products through education and awareness.
Segmenting and targeting different audiences with relevant communication.
Incentivising repeat purchase and reward to drive continue loyalty
Strengthening the bond between brand and customer via different channels of communication.

Marketing Communications

The ask:
Conceptualising, implementing and managing communications plans targeted at different customers.

The objectives:

Enhancing brand equity and awareness through regular customer comms.
Enhancing brand awareness in line with brand pillars.
Increasing customer engagement and retention, and decreasing customer churn.
Driving positive engagement and experience
Maximising profitability and customer retention through better efficiencies in processes, communication and experiences.
Reporting | Analytics | Insights | Recommendations
Testing | Learning | Optimisation | Iteration

Skills & Strengths

My skills, background and extensive experience have been applied to a range of different sectors. My strong analytical skills, attention to detail, and ability to communicate effectively with stakeholders at all levels make me well-equipped to take on any challenge. My proactive approach to problem-solving and my passion for delivering results sets me apart.

Customer Relationship Marketing (CRM)
CRM Development & Implementation
CRM Strategy & Management
Email Marketing Management
Marketing Automation
Customer Engagement & Retention
Customer Acquisition / Lead Generation
Campaign Strategy & Implementation
Campaign Analysis & Reporting
Database Management
Data Segmentation & Analytics
Channel Testing & Optimisation

Strategic Planning
Market Research
Competitor Analysis
Benchmarking & Best Practices
Business Trends & Opportunities
Relationship Management
Team Leadership
Vendor Management
Marketing Platforms (Salesforce Marketing Cloud, Marketo, IBM Watson, Optimove)
Reporting & Insights
BI & Reporting tools (Tableau, Power BI, Google Analytics, Qlikview)

Clients

I've worked with many diverse Clients and Partners from various different industries, helping them to connect, engage and retain their customers and grow their businesses.

Industries

I've partnered and worked with some of the most well-known and respected brands across a variety of industries, including Retail; FMCG; Insurance; Hospitality; Automotive; Alcohol & Entertainment.